Educators don’t like being marketed to. Who does? However, they are interested in useful information that can help them solve a problem or do their jobs better.
This is the essence of content marketing. And there is a right kind of content to share with educators at three broad decision-making points in their buyer’s journey: awareness, evaluation, and purchase.
Download this free infographic outlining the buyer’s journey and the recommended kinds of content assets specific to the K-12 education market and its sales cycles.