The Teich Group, Inc.

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How to Fill Your Content Marketing Funnel for K-12 Educators and District Administrators

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Educators don’t like being marketed to. Who does? However, they are interested in useful information that can help them solve a problem or do their jobs better.

This is the essence of content marketing. And there is a right kind of content to share with educators at three broad decision-making points in their buyer’s journey:  awareness, evaluation, and purchase.

Download this free infographic outlining the buyer’s journey and the recommended kinds of content assets specific to the K-12 education market and its sales cycles.

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