Why Educational Publishers Should Use RSS Feeds

First published March 7, 2008

To remain competitive in the educational publishing business, you need to have a great deal of information at your disposal.  Emerging developments from industry associations, news releases from competitors and relevant conversations from teachers, educators and standard setters – all this is information you need, and the landscape of data changes daily.

In the past, keeping current required an enormous investment in research.  But with the advent of RSS feeds on the Internet, you can have all the legwork done for you – absolutely free.

Meet Your Research Team: The RSS Feed
It’s likely that you’ve already heard how popular blogs have become as a means of distributing information, promoting products, and fostering conversation among those who make the buying decisions in schools and districts.  Perhaps you have visited some of these blogs to see if there were any new developments you might have missed.  But you don’t have to revisit blogs anymore to get updates, thanks to RSS (Really Simple Syndication) Feeds – these web-based workhorses fetch blog updates for you automatically.

When you visit a blog and click the “Subscribe via RSS” link, you can save a link to that blog’s update feed in your feed reader of choice.  Many email programs have a feed reader built in, but a simple web search can help you find one that runs on its own.  Simply enter the RSS feed address, and you’ll have a one-stop shop where you can see every update on every blog that you’re keeping tabs on. 

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