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Content Marketing for the Education Industry

What K-12 Publishers Can Learn from Trade Publishers

First published July 10, 2008

The K-12 publishing market has different drivers than the trade market, no question, but as trade book publishers have been  struggling for some time with dramatic shifts in their sales channels, in some ways they are well ahead of education publishers in learning how to best communicate with their readers online.

In a  recent post at Booksquare, a blog about the book industry, Kassua Krozser has this to say on one our favorite topics – why publishers should add blogs to their websites:

While there is no way for publishers to control the message about their books — the discussion is happening in too many places on too many levels — publishers can participate in more proactive ways. Rather than worrying about the future of reading, why not use today’s technology to entice readers and remind yourselves why you joined this business in the first place?

In educational publishing, the quality most of us share whether publisher or educator is a fundamental excitement about helping kids learn. Perhaps one way to overcome any reluctance about blogging as a K-12 publisher is to push beyond the discussion of the product to the reasons why we do what we do for a living and check our view of the world from a higher altitude.

We all believe that in some small way we are contributing to the educational journey of teachers and students in this country. What gets you up every morning?


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