First published June 19, 2008
Okay, now that you know where your customers and prospects are at their various social websites, how do you engage them and what should you say?
First, you need to listen to them for awhile. It's okay to be a "lurker" until you grow more comfortable with blog and social site "netiquette."
Here are some of the things your customers will say:–what they like and don't like
–what programs they use
–what they don't have
–what they wish they had
–what they would use if…
–what problems they are trying to fix
Locating and listening to your customers talk to each other is a wonderful marketing research channel. Try it out. Visit some of the sites. Monitor some conversations. You might be surprised at what you learn. There is no commitment on your part just yet. You're just listening. And what are you hearing?