Content Marketing for the Education Industry

STEM education

Fueling the National Conversation about Education Reform

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One of the wonderful aspects of working in the education marketplace is that partnerships between public and private entities regularly form for the purpose of research. Often, the research is freely shared for the benefit of the entire education community and marketplace.

Such are the new study results on assessment from the Northwest Evaluation Association (NWEA) a not-for-profit committed to child-centered education and Peter Grunwald and Associates, a public relations and research practice focused on children, families, technology and education.

The factor that sets this K-12 study apart from others is that it adds a new voice to the conversation – parents. Most studies about assessment focus on students and educators only. As the study points out, parents are the primary consumers of assessment information and foot the bill for the assessments through taxes.

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