Wikipedia defines social proof as a psychological phenomenon where the actions of others are indications of correct behavior around a particular situation.
In social media, social proof is reflected in the number of Twitter followers you have; the number of fans on your Facebook page; the number of RSS readers your blog has; the number of views for your YouTube videos, etc.
Why is this important? It’s a clear indication to your prospects that you have content worth reading – that your opinions will be important to them. Continue readingBuffer Share this: