Social Proof: What is It and Why Do Educational Publishers Want It?

Published January 20, 2012 | By Annie Galvin Teich

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Wikipedia defines social proof as a psychological phenomenon where the actions of others are indications of correct behavior around a particular situation.

In social media, social proof is reflected in the number of Twitter followers you have; the number of fans on your Facebook page; the number of RSS readers your blog has; the number of views for your YouTube videos, etc.

Why is this important? It’s a clear indication to your prospects that you have content worth reading – that your opinions will be important to them. Continue reading →

Buffer Share this:

Technorati Tags: customer recommendations, social media marketing, social proof

Posted in K-12 Education, Marketing, Publishing, Social Media | Tagged customer recommendations, social media marketing, social proof | 2 Comments