3 Ways to Optimize Your Investment of Time in Social Media

 

Time to go One of the biggest objections to launching a social media plan is concern about the investment of time and money.

Straightforward social media plans do not have to cost a lot of money. You can certainly spend a lot of money, but more expensive does not necessarily equate to more successful.

The largest component of any social media plan is time. Whether it’s your time, a team member’s time or a freelancer’s time, it takes time and lots of it.

There are a number of automation programs that can make social media more efficient: Hoot Suite, Hubspot, and Wildfire are three of the most popular. However, you don’t want to sacrifice engagement and building relationships for greater efficiency. Even the best automation plans require time spent on interaction with your community.

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Insights from ‘The Zen of Social Media Marketing’ Guru Shama Hyder Kabani-a Review

 

front cover of the zen of social media marketingRight at the outset in the book’s introduction, Kabani points out the primary difficulty marketers have with social media. Their challenge is that they’re trying to apply traditional marketing rules to what essentially is a platform outside their control.

Therein, lies the most important lesson for companies struggling to understand social media marketing. The balance of power has shifted to consumers. By the time you become aware of your prospect, your prospect has already acquired massive amounts of information about you. Through search, social media, and recommendations from friends and colleagues, the consumer researches you and your company before you get a chance to say the first word.

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The #1 Blogging Mistake and How to Fix It

It's easy to do. We're all so busy in "regular" times that when we hit "extraordinary" times, our too-full schedules quickly come unraveled.

I'm no different, which is why it's been since late May since my last blog post. I have perfectly good reasons. Most of us do. A family wedding, a funeral, a conference, travel, a summer cold and VOILA!! More than a month has passed without a blog post.

If I were one of my own clients, this is what I'd say:

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3 Terrific Resources to Learn More about Content Marketing

content_marketing_diagramMost marketers in the K-12 education industry have now at least heard the term content marketing. Many educational publishers have been doing content marketing for a long time – telling success stories with their customers as the hero.

Content marketing is fundamentally a way to attract or pull your customers and prospects toward you with great storytelling instead of pushing out traditional sales messages. There are many practitioners in other industries that have blazed the trail like Rebecca Lieb who talks about the difference between advertising and content marketing.

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Authentic Marketing 101 for K-12 Publishers

Teachers have long been savvy consumers of educational products.

They can spot marketing jargon and marketers from 100 feet away, and do what they can to avoid both.

K-12 educators don’t generally have a lot of brand allegiance. Their primary concern is  – does the product work in the classroom?

Given that educators are particularly resistant to marketing, how should educational publishers begin the marketing and sales process?

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A New Conversation

First published June 2, 2008

One of the current strategies for K-12 education is differentiated instruction. Differentiation has always been a marketing strategy for businesses. Customers and prospects ask, "how are you different from your competitors and why should I care?"

How companies answered those questions has changed over time, however, the one-way nature of the communication has now been significantly altered by social media. Some companies have embraced the change and others have been sitting out and waiting either to understand the landscape better or to wait for it to change again.

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What are your customers and prospects talking about?

Talking, social_conversationFirst published June 19, 2008

Okay, now that you know where your customers and prospects are at their various social websites, how do you engage them and what should you say?

First, you need to listen to them for awhile. It's okay to be a "lurker" until you grow more comfortable with blog and social site "netiquette."

Here are some of the things your customers will say:

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How an Educator Uses Social Media to Share Ideas- Part 2

j03157571.gifFirst published June 25, 2008

Last week we talked about finding and listening in on conversations that your customers and prospects are having on the web. This week we're hearing from an avid teacher-blogger about his experience in sharing technology tips with his fellow K-12 educators. Here is part 2 of our interview wtih Scott Walker of TeacherTechBlog.

6.   What is the absolute best part of this [blogging] experience for you?
The best part about blogging has to be the networking that comes with it. I have made several incredible friends/colleagues that I never would have. People from complete opposite ends of the earth have given me useful help, ideas, and insights that have not only helped my strategies but have also been an incredible encouragement. 

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The 10 +1 Lessons from the TeacherTech Blog Interview

at-the-computer.jpgFirst published June 30, 2008

Before we leave behind the interview with Scott Walker of TeacherTechBlog, let's review some blog best practices that he shared with us. If you missed our two-part interview with Scott, then take a few minutes and read it at the two inks below. We'll wait.

How an Educator Uses Social Media to Share Ideas- Part 1

How an Educator Uses Social Media to Share Ideas- Part 2

So, what are some of the takeaways for the rest of us to learn from Scott?

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PBS Leads the Way as PBS Teachers Launches New Social Networking Site for Educators

PBS Teachers logoFirst published July 2, 2008

We have been talking about building online communities around specific websites where educators can share their teaching experiences and resources. Yesterday, PBS Teachers took this concept to a whole new level when it unveiled a new online community  that has the functionality of many of the popular social networking sites.

PBS Teachers Connect describes it this way:
“PBS Teachers Connect is an online community of teachers exchanging ideas, resources and instructional strategies on the integration of digital media and technology.”

In many ways it is a blueprint for what K-12 publishers can and should do to build vibrant, purpose-filled online communities.

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