SEO Series: Part 1 – Why SEO is Important to Educational Publishers

First published February 24, 2008

As the Internet becomes an increasingly mainstream part of everyone's life, connecting with educators, schools and districts online has never been more important to educational publishers than it is right now. Fortunately, the highly interactive nature of today's websites makes it easier than ever to facilitate conversations that highlight the need for your products and also draw visitors deep into your website to investigate your offerings.

But building a strong website isn't enough. K-12 educators and industry decision makers need to be able to easily find your products and services online. Neglecting search-engine optimization strategies (SEO) for your website, means limiting visits to your website and leaving educators unaware of the help that you offer.

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SEO Series: Part 2 – What is Search Engine Optimization Exactly?

First published February 26, 2008

SEO can take many forms but one time-tested strategy is evaluating the primary keywords that people enter into search engines to find relevant content. Make sure that those keywords appear multiple times in your page text. Strive to use those key words as frequently as you can while ensuring that your text still reads easily and naturally to your audience. You want to avoid "stuffing" keywords into your text artificially, however. Current recommendations are that keywords should comprise no more than four percent of your total text.

When automated programs from the search engines called "spiders" find your website, they create an index of words used on your web pages. The more frequently keywords appear on your pages, the more relevant  the search engine considers your page for those keywords and the higher it places the link to your website on the list. This is called "organic" search and is more valuable to a searcher than "paid" search links.

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SEO Series: Part 3 – SEO Helps You Deliver Effective Learning Solutions

First published February 26, 2008

SEO is critically important to any business, but especially so to educational publishers. When teachers and educators search for quality content that impacts their students' academic success, they need to find programs and solutions as quickly as possible with as much supporting efficacy evidence as is available.

When SEO is used correctly, you can help ensure that web searchers looking for keywords that are core to their needs and interests will find your web pages at the top of the search engine results.  Appearing at the top of the lists of results assures the searcher that those links will take them to content that is relevant to their informational needs.

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Free SEO Tools To Monitor Your Website Traffic

First published April 22, 2008

Now that your website is up and running, you will want to monitor traffic to the website. Here are four free tools you can use to analyze your website’s traffic — where it’s coming from, how many people are coming, and what they like about the site. You will want to use a variety of diagnostic tools as analytic algorithms are changing constantly and no one tool is complete and comprehensive.

Alexa
Alexa is a web-based tool that allows you to rank your website in comparison to others. For ten years, Alexa used an embedded toolbar on websites to establish their site rankings. This tended to skew their rankings in favor of tech-savvy blogs read by tech-savvy users. Just this month Alexa changed their ranking system to include more sources of website traffic data, making it a well rounded tool for analyzing your traffic and history. With Alexa, the lower your ranking, the better. Check it out at http://www.alexa.com/.

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