First published September 4, 2008
So, why would I recommend a blogging book targeted to those legions of budding entrepreneurs who are convinced they can turn their blog into a money machine to K-12 publishers? Quite simply, because it is one of the best books on blogging by two practitioners who have worked at it longer than almost anyone else. Darren Rowse and Chris Garrett are both rock stars in the online world. They pioneered professional blogging and now make considerable amounts of money from their blogs. However, their primary businesses are client services. Darren hails from Australia and Chris calls the U.K. home, but in the online world, it doesn't matter where they live. They have arguably had as much impact on the business of blogging as any two people in the world.
ProBlogger, the book, is an outgrowth of their writing on their blogs and both are a treasure trove of how-to information for a vast array of blogs. Although their target reader is someone on the same path they've both traveled, there is a tremendous amount of information in this book that applies to any business wanting to create a blog.