First published December 18, 2008
One of the foundation skills to running any kind of a successful business is the ability to manage everyone's expectations – internally and externally with clients and vendors. An extraordinary number of missteps in project execution have their foundation in this issue – who's on first? what is the task? why are we doing this? when is the deadline? how much will be done by that time?
Tim takes the reader completely through the process of managing an interactive project from initial conception through the execution and launch of the completed project. Along the way, there are literally pages and pages of step-by-step examples, cautionary tales, check lists, case studies, Q & A guidelines, templates, and helpful exercises.
In short, you could literally hand this book to a newbie tasked with this type of project and say, "start on page one and follow the steps in the book."