SEO Series: Part 2 – What is Search Engine Optimization Exactly?

First published February 26, 2008

SEO can take many forms but one time-tested strategy is evaluating the primary keywords that people enter into search engines to find relevant content. Make sure that those keywords appear multiple times in your page text. Strive to use those key words as frequently as you can while ensuring that your text still reads easily and naturally to your audience. You want to avoid "stuffing" keywords into your text artificially, however. Current recommendations are that keywords should comprise no more than four percent of your total text.

When automated programs from the search engines called "spiders" find your website, they create an index of words used on your web pages. The more frequently keywords appear on your pages, the more relevant  the search engine considers your page for those keywords and the higher it places the link to your website on the list. This is called "organic" search and is more valuable to a searcher than "paid" search links.

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SEO Series: Part 3 – SEO Helps You Deliver Effective Learning Solutions

First published February 26, 2008

SEO is critically important to any business, but especially so to educational publishers. When teachers and educators search for quality content that impacts their students' academic success, they need to find programs and solutions as quickly as possible with as much supporting efficacy evidence as is available.

When SEO is used correctly, you can help ensure that web searchers looking for keywords that are core to their needs and interests will find your web pages at the top of the search engine results.  Appearing at the top of the lists of results assures the searcher that those links will take them to content that is relevant to their informational needs.

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