One of the most common ways to demonstrate product efficacy or to tell a product story in the K-12 industry is through a case study or a customer success story. Case studies are an important component of your content marketing strategy in pushing out content of interest to your community of prospects.
While the general structure of a case study is basically the same across all industries, K-12 stories are usually quite compelling because they strike at the heart of two things our culture holds most dear – kids and education.
Case studies have a four-part basic structure: Continue readingBuffer Share this:
Some years ago, I worked for a company that believed that businesses could be effectively managed from behind spreadsheets, and it was all about the numbers. Consequently, not much effort went into building relationships with customers other than responding to minor customer service issues.
Then and now, the idea that you can build a successful business without customer engagement is nonsense.
Sometimes, the easiest thing to do is go meet your customers at conferences and trade shows. That’s where I’m headed today –to the Texas Computer Education Association annual conference or TCEA for short. Continue readingBuffer Share this: