Does Common Core Have a Branding Problem?

  This article was first published at MCH Data's blog.

In her first piece for the new Education Post, Tracy Dell’Angela suggests that the real issue around Common Core Standards is that they have a branding problem.

confusion.jpgReferencing the 2014 EdNext data, she says: “Americans… want clear, consistent guidelines for what students should know and be able to do in math, reading and writing from elementary through high school. Maybe they don’t like the name, but they want what Common Core offers. They know we must expect more from our children.”

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STEM Skills Scarcity in Today’s Marketplace

This article was originally published at MCH Data's blog.

There has been so much controversy about the Common Core over the last year that it’s helpful to remember that it was initially the business community that called for a set of benchmarked skills to ensure that high school graduates were ready for college and career. Businesses needed high caliber applicants to take jobs in the 21st century economy.

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Discover Expanded Opportunities in New SIIA Research

marketing opportunitiesThis article was first published at the MCH Strategic Data blog.

According to the SIIA 2014 Vision K-20 Survey Report, almost 60% of schools and districts do not feel “highly prepared” with adequate bandwidth or with adequate devices and hardware to begin implementation of the required online Common Core testing in the spring of the upcoming school year. Based on these survey results, it is clear that bandwidth is not keeping up with demand in K-12 schools and districts.

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State Reversals of Common Core Pick Up Momentum

This article was cross-posted at the MCH Strategic Data blog.

As Betsy Corcoran noted in EdSurge recently, it’s a year since Randi Weingarten of the American Federation of Teachers (AFT) called for a moratorium on any high-stakes consequences from Common Core tests. Representing the interests of her members, Weingarten expressed a desire for caution as the country transitioned to the more rigorous standards. Over the last year, many other voices have joined the AFT’s in concern about the fairness of tying teacher evaluations and paychecks to test outcomes in the first year or two of the implementation.

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TEDx Talk by netTrekker Founder Randy Wilhelm – Igniting the Hope of Knowing

Photo of Randy Wilhelm, netTrekker founderAt TEDx event at Xavier University in May, netTrekker (now Knovation) founder Randy Wilhelm described children's innate curiosity as "living in the question." Kids think they can do anything – even fly. Their imaginations are free to explore any idea that is interesting to them.

However, in public education Wilhelm muses, we have lost our way as "the currency of education is no longer in the question – education currency is in the answer." In fact, we have organized ourselves around a system where success is defined as the highest total of correct answers.

In his talk, Wilhelm explores the idea that we, as adults, are asking the wrong question of our children. Instead of asking, "how intelligent are you?," we should be asking, "how are you intelligent?"

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Fueling the National Conversation about Education Reform

collaboration in the classroomOne of the wonderful aspects of working in the education marketplace is that partnerships between public and private entities regularly form for the purpose of research. Often, the research is freely shared for the benefit of the entire education community and marketplace.

Such are the new study results on assessment from the Northwest Evaluation Association (NWEA) a not-for-profit committed to child-centered education and Peter Grunwald and Associates, a public relations and research practice focused on children, families, technology and education.

The factor that sets this K-12 study apart from others is that it adds a new voice to the conversation – parents. Most studies about assessment focus on students and educators only. As the study points out, parents are the primary consumers of assessment information and foot the bill for the assessments through taxes.

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A New Conversation

First published June 2, 2008

One of the current strategies for K-12 education is differentiated instruction. Differentiation has always been a marketing strategy for businesses. Customers and prospects ask, "how are you different from your competitors and why should I care?"

How companies answered those questions has changed over time, however, the one-way nature of the communication has now been significantly altered by social media. Some companies have embraced the change and others have been sitting out and waiting either to understand the landscape better or to wait for it to change again.

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How an Educator Uses Social Media to Share Ideas- Part 1

j0315757.gifFirst published June 23, 2008

What better way to find out what educators are talking about on the web than to talk to one who is using some of the new social media tools. Today I have the privilege of introducing an avid teacher blogger, Scott Walker.

Scott blogs at TeacherTechBlog where he helps other educators better understand how to incorporate technology into their classrooms.

Scott graciously answered a series of questions that allows us a peek into not only the types of technology teachers are incorporating into their classrooms but how social networking facilitates the distribution of that information . This will be a two-part series.

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How an Educator Uses Social Media to Share Ideas- Part 2

j03157571.gifFirst published June 25, 2008

Last week we talked about finding and listening in on conversations that your customers and prospects are having on the web. This week we're hearing from an avid teacher-blogger about his experience in sharing technology tips with his fellow K-12 educators. Here is part 2 of our interview wtih Scott Walker of TeacherTechBlog.

6.   What is the absolute best part of this [blogging] experience for you?
The best part about blogging has to be the networking that comes with it. I have made several incredible friends/colleagues that I never would have. People from complete opposite ends of the earth have given me useful help, ideas, and insights that have not only helped my strategies but have also been an incredible encouragement. 

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