3 Terrific Resources to Learn More about Content Marketing

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Most marketers in the K-12 education industry have now at least heard the term content marketing. Many educational publishers have been doing content marketing for a long time – telling success stories with their customers as the hero.

Content marketing is fundamentally a way to attract or pull your customers and prospects toward you with great storytelling instead of pushing out traditional sales messages. There are many practitioners in other industries that have blazed the trail like Rebecca Lieb who talks about the difference between advertising and content marketing. Continue reading →

Technorati Tags: content marketing, Content Marketing Institute, Heidi Cohen, Joe Pulizzi, K-12 education industry, Social Media