Do You Know the Difference Between Content Marketing v. Inbound Marketing?

content marketing-inbound marketingAs the terms "content marketing" and "inbound marketing" gain greater traction, it's important to note the ways they are the same and different from previous types of marketing and how they relate to each other.

Smart companies understand that everyone in their organization is in the customer service business and everyone helps market the business through their daily interactions with customers and prospects. So, the end goal of marketing has not changed. We are still in the business of connecting the right people with the right product or service.

While some of the basic units of effective marketing are the same, the strategy and process of getting to the end goal are a bit different. And of course, we're calling it something new.

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What exactly IS an attraction strategy?

Now we know that the role of marketing has shifted from broadcast mode to networking mode. We can see this playing out all around us both in publishing and in other industries. 

The way we communicate with customers and prospects is now more interactive and multidimensional.

Marketing has shifted from interruption mode (broadcast) to invitational (attraction).

But what does this mean to K-12 marketers in a practical way?

ATTRACTION STRATEGY = INBOUND MARKETING = CONTENT MARKETING

No matter what we call it, this new way to market products and services is about providing value and earning customer loyalty.

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