Some years ago, I worked for a company that believed that businesses could be effectively managed from behind spreadsheets, and it was all about the numbers. Consequently, not much effort went into building relationships with customers other than responding to minor customer service issues.
Then and now, the idea that you can build a successful business without customer engagement is nonsense.
Sometimes, the easiest thing to do is go meet your customers at conferences and trade shows. That’s where I’m headed today –to the Texas Computer Education Association annual conference or TCEA for short.