As the Internet becomes an increasingly mainstream part of everyone's life, connecting with educators, schools and districts online has never been more important to educational publishers than it is right now. Fortunately, the highly interactive nature of today's websites makes it easier than ever to facilitate conversations that highlight the need for your products and also draw visitors deep into your website to investigate your offerings.
But building a strong website isn't enough. K-12 educators and industry decision makers need to be able to easily find your products and services online. Neglecting search-engine optimization strategies (SEO) for your website, means limiting visits to your website and leaving educators unaware of the help that you offer.