Discover Expanded Opportunities in New SIIA Research

marketing opportunitiesThis article was first published at the MCH Strategic Data blog.

According to the SIIA 2014 Vision K-20 Survey Report, almost 60% of schools and districts do not feel “highly prepared” with adequate bandwidth or with adequate devices and hardware to begin implementation of the required online Common Core testing in the spring of the upcoming school year. Based on these survey results, it is clear that bandwidth is not keeping up with demand in K-12 schools and districts.

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SEO Series: Part 3 – SEO Helps You Deliver Effective Learning Solutions

First published February 26, 2008

SEO is critically important to any business, but especially so to educational publishers. When teachers and educators search for quality content that impacts their students' academic success, they need to find programs and solutions as quickly as possible with as much supporting efficacy evidence as is available.

When SEO is used correctly, you can help ensure that web searchers looking for keywords that are core to their needs and interests will find your web pages at the top of the search engine results.  Appearing at the top of the lists of results assures the searcher that those links will take them to content that is relevant to their informational needs.

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4 Surprising Email Marketing Situations and How to Avoid Them

First published August 6, 2008

Yesterday I participated in a webinar sponsored by Target Marketing Magazine that focused on getting the most out of your emails to customers. The presenters were sharing the results of a study across four vertical markets. I learned some amazing facts such as:

  1. 30% of marketers do not send an email to interested prospects within 30 days of the prospect making herself known to the company through a subscribe/send me more information process.
  2. Another 25% do not send the first email within 9 days.
  3. 60% do not send welcome messages.
  4. 70% collect enough information in the sign-up process to customize messages and then don't use the information.

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