What are your customers and prospects talking about?

Talking, social_conversationFirst published June 19, 2008

Okay, now that you know where your customers and prospects are at their various social websites, how do you engage them and what should you say?

First, you need to listen to them for awhile. It's okay to be a "lurker" until you grow more comfortable with blog and social site "netiquette."

Here are some of the things your customers will say:

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What if we don’t use the bad economy for an excuse?

detour-sign.jpg

First published February 27, 2009

This interesting question is posed by David Brock. He tells of one company that has made it a policy for their salespeople and their sales are up 10% this year.

As I'm heading into three days of a trade show with a client, it will be a great opportunity to observe and practice this attitude. Brock is right that customers still need to have what we sell, so it's up to us to make sure that we are astute enough to uncover their real objections and not just chalk up their non-purchase to the economy.

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