New Realities of Email Marketing

For smart marketers, the days of indiscriminate batch and blast emails are long gone.

Today's email list builders are not just interested in building the largest list but are gathering names and segmenting them based on individual preferences, behavior or where the name belongs in the sales cycle. Quality outranks quantity.

Savvy consumers are selective about who they give their email address to, and most often are giving it in return for something they value: a free report, white paper, eBook, discount coupons, etc.

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