What are your customers and prospects talking about?

Talking, social_conversationFirst published June 19, 2008

Okay, now that you know where your customers and prospects are at their various social websites, how do you engage them and what should you say?

First, you need to listen to them for awhile. It's okay to be a "lurker" until you grow more comfortable with blog and social site "netiquette."

Here are some of the things your customers will say:

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Review: Naked Conversations – How Blogs are Changing the Way Businesses Talk with Customers

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First published August 7, 2008

Co-written by technology evangelists Robert Scoble from Microsoft and Shel Israel, a Silicon Valley tech guru, this book is a primer for those interested in understanding how blogs are changing the conversation between producers and consumers.

Fundamentally, blogging interferes with traditional corporate communications in that it is no longer possible for a company to ‘control’ their message. The book shares many examples of how this happens and presents case studies of companies who have handled the change well and those who haven’t. And then there are those who have been standing on the sidelines waiting to see if blogging just goes away.

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