Does Common Core Have a Branding Problem?

  This article was first published at MCH Data's blog.

In her first piece for the new Education Post, Tracy Dell’Angela suggests that the real issue around Common Core Standards is that they have a branding problem.

confusion.jpgReferencing the 2014 EdNext data, she says: “Americans… want clear, consistent guidelines for what students should know and be able to do in math, reading and writing from elementary through high school. Maybe they don’t like the name, but they want what Common Core offers. They know we must expect more from our children.”

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STEM Skills Scarcity in Today’s Marketplace

This article was originally published at MCH Data's blog.

There has been so much controversy about the Common Core over the last year that it’s helpful to remember that it was initially the business community that called for a set of benchmarked skills to ensure that high school graduates were ready for college and career. Businesses needed high caliber applicants to take jobs in the 21st century economy.

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State Reversals of Common Core Pick Up Momentum

This article was cross-posted at the MCH Strategic Data blog.

As Betsy Corcoran noted in EdSurge recently, it’s a year since Randi Weingarten of the American Federation of Teachers (AFT) called for a moratorium on any high-stakes consequences from Common Core tests. Representing the interests of her members, Weingarten expressed a desire for caution as the country transitioned to the more rigorous standards. Over the last year, many other voices have joined the AFT’s in concern about the fairness of tying teacher evaluations and paychecks to test outcomes in the first year or two of the implementation.

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Grow Your Business with Online Professional Learning Communities

grow your businessK-12 educators receive encouragement from their school districts to seek out online professional development opportunities. There they can form professional learning communities (PLCs) or a professional learning network (PLN). While some districts provide direction and a platform, other districts encourage teachers, librarians and administrators to find and participate in a PLC of their own choosing.

Earlier this week I had the privilege of presenting a free webinar called “Growing Your Business with Online Communities,” for K-12 education publishers sponsored by edWeb.net, a professional social network for the education community, and MCH Strategic Data, an education data company.

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How Many Times Have You Started Over?

Whether it's revising a marketing campaign, repainting the dining room or being laid off, there are times in life when you have to start over.

This is that kind of time for me. Just over two years ago, I went to work full-time for my largest client. We did some terrific work together, but that job has come to an end. Basically I worked myself out of a job. Sometimes that happens.

So, I've redesigned my website and relaunched The Teich Group.

Most of the archived blog posts came with me to this new site. Although all the archived posts are posted in November 2011, when you open them to read, you'll see that each one has the original publishing date at the beginning of the post. You'll see them all when you select by categories.

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