The #1 Blogging Mistake and How to Fix It

It's easy to do. We're all so busy in "regular" times that when we hit "extraordinary" times, our too-full schedules quickly come unraveled.

I'm no different, which is why it's been since late May since my last blog post. I have perfectly good reasons. Most of us do. A family wedding, a funeral, a conference, travel, a summer cold and VOILA!! More than a month has passed without a blog post.

If I were one of my own clients, this is what I'd say:

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Why Company Blogs Are Important to Today’s Educational Publisher

First published March 27, 2008

As an educational publisher, your mission is to create engaging content to improve the learning of students in this country. You already create the products to do so – but in today’s busy world, traditional marketing methods often fail to attract attention from those who influence (and make) the buying decisions. 

Fortunately, there is a way to take advantage of new technology and social trends to build more interest in your product. You can add additional context and increased value through launching a corporate blog.

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