Earlier this week we talked about the difference between social media marketing and content marketing. What they share at their core is the idea of authentic customer engagement.
So what is the essence of successful customer engagement?
First you must to listen with genuine interest to your customer. You have to hear what their concerns, issues and goals are.
Second, you must understand how to help them solve their concerns with what you have to offer which is relevant to them.
Third, you must respond to them in an authentic and transparent way supporting their need for individual attention, additional information or the move to the next step of the process.