What exactly IS an attraction strategy?

Published January 11, 2012 | By Annie Galvin Teich

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Now we know that the role of marketing has shifted from broadcast mode to networking mode. We can see this playing out all around us both in publishing and in other industries.

The way we communicate with customers and prospects is now more interactive and multidimensional.

Marketing has shifted from interruption mode (broadcast) to invitational (attraction).

But what does this mean to K-12 marketers in a practical way?

ATTRACTION STRATEGY = INBOUND MARKETING = CONTENT MARKETING

No matter what we call it, this new way to market products and services is about providing value and earning customer loyalty. Continue reading →

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Technorati Tags: attraction strategy, content marketing, customer engagement, inbound marketing

Posted in Brand Building, Marketing, Publishing, Social Media | Tagged attraction strategy, content marketing, customer engagement, inbound marketing | Leave a comment