First published December 2, 2008
At today's SIIA Ed Tech Business forum, there seems to be agreement among leading investors that quality companies will continue to find buyers despite the challenging market. It's not business as usual, so companies need to accept that cuts will be made in their marketing and operational areas.
However, companies that focus on their core strengths and strongly communicate those strengths to their customers will continue to thrive and stand out from their competitors. But the viewfinder must absolutely put the customer's experience front and center. Help them be successful. They should understand the core benefits of your products and solutions. Understand the customer needs on a micro level so that they can fully appreciate the value of your solution.Sales drivers have not changed. Teachers and schools need tools to help them create meaningful learning experiences. What has changed is the level of scrutiny that will be given to all expenditures. Schools and districts are looking for maximum ROI. This includes improved student achievement.
Boiling down the collective wisdom from the morning panels:
• Hope is not a strategy.
• Invest in cash, not in ideas.
• Content and good instructional design still sells.
For more -read Back to Basics here.