SEO is critically important to any business, but especially so to educational publishers. When teachers and educators search for quality content that impacts their students' academic success, they need to find programs and solutions as quickly as possible with as much supporting efficacy evidence as is available.
When SEO is used correctly, you can help ensure that web searchers looking for keywords that are core to their needs and interests will find your web pages at the top of the search engine results. Appearing at the top of the lists of results assures the searcher that those links will take them to content that is relevant to their informational needs.
By customizing your web content to include answers to the common questions that arise in your product category and tagging with particular keywords, you can instantly engage these potential buyers and become their trusted source of information.
SEO is effective because the first two-thirds of the new sales model is conversation with your community. Product recommendations shared between educators have always driven buying decisions in the K-12 market. SEO strategies provide publishers the opportunity to help facilitate that conversation.
As your SEO strategies put your content at the top of search engine results, in effect, you are answering the searcher's question, "How do I solve my problem?" When site visitors discover your content and evaluate how it meets their needs, they have the information they require to make a confident, informed buying decision.
By maximizing the effectiveness of your SEO efforts, you help educators find the solutions to their students' needs quickly, easily and effectively. Use SEO well and open the door to increased sales of your products and better academic achievement for the students who use them.