How Many Times Have You Started Over?

Whether it's revising a marketing campaign, repainting the dining room or being laid off, there are times in life when you have to start over.

This is that kind of time for me. Just over two years ago, I went to work full-time for my largest client. We did some terrific work together, but that job has come to an end. Basically I worked myself out of a job. Sometimes that happens.

So, I've redesigned my website and relaunched The Teich Group.

Most of the archived blog posts came with me to this new site. Although all the archived posts are posted in November 2011, when you open them to read, you'll see that each one has the original publishing date at the beginning of the post. You'll see them all when you select by categories.

There were several that had lost their relevancy in the last few years, but most of them still held up – so they're here for your reading pleasure.

In some ways, the K-12 marketing world has not changed much. In other ways, it has changed a great deal. We now have Common Core Standards, STEM initiatives are mainstream, and schools are struggling with funding because the country has still not recovered from the economic tsunami that engulfed us.

As so often happens, the challenges are the same but different. But the way companies tell their story has evolved a bit over the last few years. Customers are even more adept at tuning out or maneuvering around marketing messages.

What customers want is information that can help them solve problems.

Building relationships with customers by sharing helpful information with them is the new marketing. It's not enough to rattle off features and benefits and expect an immediate sale. Customers and prospects have more information available to them now and they are the ones that will decide when a purchase occurs. And when they make that decision to buy – it will be because they know and trust the seller.

How are you building a relationship of trust with your customers?


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