K-12 educators receive encouragement from their school districts to seek out online professional development opportunities. There they can form professional learning communities (PLCs) or a professional learning network (PLN). While some districts provide direction and a platform, other districts encourage teachers, librarians and administrators to find and participate in a PLC of their own choosing.
Earlier this week I had the privilege of presenting a free webinar called “Growing Your Business with Online Communities,” for K-12 education publishers sponsored by edWeb.net, a professional social network for the education community, and MCH Strategic Data, an education data company.
Professional learning communities are usually based around topics of interest to educators. These can range from how the new Common Core standards will impact their curriculum to game-based learning. The benefits of PLCs for both educators and education companies are clear. Educators share best practices, engage in peer-to-peer mentoring, learn new ideas to incorporate into their teaching, and collaborate with each other.
For companies that understand how marketing has shifted from an interruption model to an attraction model, sponsoring PLCs also provide many benefits. It is an opportunity to discover the needs, goals and objectives of educators and engage with them in meaningful ways.
The most effective strategy for K-12 marketing and sales is based on helping customers and prospects solve their problems. As a facilitator of the conversation and by freely sharing unique and valuable content that helps them solve problems, savvy publishers are able to build authentic relationships with educators that add value over the long term for both parties.
The webinar has been archived at edWeb.net and I invite you to learn more about how PLCs can help grow your business. You can check it out HERE.
I’d be very interested in any comments or insights you’d like to share. Feel free to leave a comment here or contact me directly at email@example.com