Do You Know the Difference Between Content Marketing v. Inbound Marketing?

content marketing-inbound marketingAs the terms "content marketing" and "inbound marketing" gain greater traction, it's important to note the ways they are the same and different from previous types of marketing and how they relate to each other.

Smart companies understand that everyone in their organization is in the customer service business and everyone helps market the business through their daily interactions with customers and prospects. So, the end goal of marketing has not changed. We are still in the business of connecting the right people with the right product or service.

While some of the basic units of effective marketing are the same, the strategy and process of getting to the end goal are a bit different. And of course, we're calling it something new.

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The Teich Group

K-12 publishers need multi-channel content marketing strategies to facilitate meaningful conversations with customers and prospects.

School budgets are tighter than ever, and schools and districts have tough choices about the educational programs they select. How do you ensure that your marketing messages, products and services cut through the chatter?

Content marketing allows you to attract and engage your community by sharing valuable content with them that improves their lives in some way. For K-12 publishers, that usually means supporting teachers in the classroom or impacting their students’ quality of learning.

Set your company apart from other K-12 publishers. We will work with you to develop an integrated customer engagement strategy that uses valuable content to increase your audience, build your brand and drive revenue and profits.


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