First published December 2, 2008
At today's SIIA Ed Tech Business forum, there seems to be agreement among leading investors that quality companies will continue to find buyers despite the challenging market. It's not business as usual, so companies need to accept that cuts will be made in their marketing and operational areas.
However, companies that focus on their core strengths and strongly communicate those strengths to their customers will continue to thrive and stand out from their competitors. But the viewfinder must absolutely put the customer's experience front and center. Help them be successful. They should understand the core benefits of your products and solutions. Understand the customer needs on a micro level so that they can fully appreciate the value of your solution.