Does Common Core Have a Branding Problem?

  This article was first published at MCH Data's blog.

In her first piece for the new Education Post, Tracy Dell’Angela suggests that the real issue around Common Core Standards is that they have a branding problem.

confusion.jpgReferencing the 2014 EdNext data, she says: “Americans… want clear, consistent guidelines for what students should know and be able to do in math, reading and writing from elementary through high school. Maybe they don’t like the name, but they want what Common Core offers. They know we must expect more from our children.”

Read more…

Share this:
Share this page via Email Share this page via Facebook Share this page via Twitter

Technorati Tags: , ,

3 Reasons to Use Twitter in Your Educational Marketing

twitterMost companies use Twitter the same way they use advertising – as a one-way communication blast. Although it is easy to set up and manage your Twitter account this way, it is limiting and off-putting to your target audience. They quickly see through your self-serving Tweets, and tune you out. Often, for good. If you think of your website as “information central” and your Twitter account as an “outpost,” gathering and sharing intelligence, then you’ve got the right idea.The three best ways to use Twitter in your marketing are:

 

  • Research
  • Building Awareness
  • Establishing Authority

You can think of research in this sense as keeping your ear to the ground. Educators are talking and sharing on Twitter. They share what’s happening in their classrooms and schools, what they think about education issues, and what they need help with. Twitter is a direct channel to the connected educator…the educator who is actively invested in learning how to be more effective by connecting with other educators across the country. Building a community of interest and awareness of your products is the goal on Twitter. It is not a direct sales channel. As you know, educators are particularly sensitive to marketing spiels. Once they determine you are more interested in selling your stuff than in helping them, they’re gone. They’ll pass right over you.

So, how do you build community and awareness without turning off educators?

Read more…

Share this:
Share this page via Email Share this page via Facebook Share this page via Twitter

Technorati Tags: , , , , ,

STEM Skills Scarcity in Today’s Marketplace

This article was originally published at MCH Data's blog.

There has been so much controversy about the Common Core over the last year that it’s helpful to remember that it was initially the business community that called for a set of benchmarked skills to ensure that high school graduates were ready for college and career. Businesses needed high caliber applicants to take jobs in the 21st century economy.

Read more…

Share this:
Share this page via Email Share this page via Facebook Share this page via Twitter

Technorati Tags: , , ,

Discover Expanded Opportunities in New SIIA Research

marketing opportunitiesThis article was first published at the MCH Strategic Data blog.

According to the SIIA 2014 Vision K-20 Survey Report, almost 60% of schools and districts do not feel “highly prepared” with adequate bandwidth or with adequate devices and hardware to begin implementation of the required online Common Core testing in the spring of the upcoming school year. Based on these survey results, it is clear that bandwidth is not keeping up with demand in K-12 schools and districts.

Read more…

Share this:
Share this page via Email Share this page via Facebook Share this page via Twitter

Technorati Tags: , , ,

State Reversals of Common Core Pick Up Momentum

This article was cross-posted at the MCH Strategic Data blog.

As Betsy Corcoran noted in EdSurge recently, it’s a year since Randi Weingarten of the American Federation of Teachers (AFT) called for a moratorium on any high-stakes consequences from Common Core tests. Representing the interests of her members, Weingarten expressed a desire for caution as the country transitioned to the more rigorous standards. Over the last year, many other voices have joined the AFT’s in concern about the fairness of tying teacher evaluations and paychecks to test outcomes in the first year or two of the implementation.

Read more…

Share this:
Share this page via Email Share this page via Facebook Share this page via Twitter

Technorati Tags: ,

The State of the Core

This article originally appeared on the MCH Data blog.

At the beginning of this 2013-2014 school year, we wrote here about the emerging discord and concern around the Common Core Standards. Just to refresh, the main objections centered on the following:

  • The Common Core comprises a “stealth” federal curriculum
  • Adoption was coerced by the tie-in to federal education funding
  • Too few teachers involved in their development
  • Sticker shock at the cost of online testing for all students
  • Too little technology capacity to support online testing
  • Insufficient teacher professional development
  • Widespread NCLB failure does not support move to more rigorous standards.

Read more…

Share this:
Share this page via Email Share this page via Facebook Share this page via Twitter

TEDx Talk by netTrekker Founder Randy Wilhelm – Igniting the Hope of Knowing

Photo of Randy Wilhelm, netTrekker founderAt TEDx event at Xavier University in May, netTrekker (now Knovation) founder Randy Wilhelm described children's innate curiosity as "living in the question." Kids think they can do anything – even fly. Their imaginations are free to explore any idea that is interesting to them.

However, in public education Wilhelm muses, we have lost our way as "the currency of education is no longer in the question – education currency is in the answer." In fact, we have organized ourselves around a system where success is defined as the highest total of correct answers.

In his talk, Wilhelm explores the idea that we, as adults, are asking the wrong question of our children. Instead of asking, "how intelligent are you?," we should be asking, "how are you intelligent?"

Read more…

Share this:
Share this page via Email Share this page via Facebook Share this page via Twitter

Technorati Tags: , , , ,

Case Study Must Haves for K-12 Solutions

 

students and school computersOne of the most common ways to demonstrate product efficacy or to tell a product story in the K-12 industry is through a case study or a customer success story. Case studies are an important component of your content marketing strategy in pushing out content of interest to your community of prospects.

While the general structure of a case study is basically the same across all industries, K-12 stories are usually quite compelling because they strike at the heart of two things our culture holds most dear – kids and education.

Case studies have a four-part basic structure:

Read more…

Share this:
Share this page via Email Share this page via Facebook Share this page via Twitter

Technorati Tags: , , ,

The Thing that Binds us to Each Other in the K-12 Industry

Everyone in the education industry has experienced it. Those who leave the industry eventually come back because they miss it. Competitors sit on panels together and share what they know because of it. Most associations depend on it to stir their memberships into active engagement, and every school has teachers and administrators that live and breathe it every day.

No matter where we work inside the industry – educator, vendor, policy makers or advocates, we share a passion for learning that propels us to make a difference for today’s students.

Although there are certainly people and companies that become wealthy in the K-12 world, accumulating wealth is not the driving force that brings us together nor keeps our interest over the course of a career.

Read more…

Share this:
Share this page via Email Share this page via Facebook Share this page via Twitter

Technorati Tags: , , , ,