Straightforward social media plans do not have to cost a lot of money. You can certainly spend a lot of money, but more expensive does not necessarily equate to more successful.
The largest component of any social media plan is time. Whether it’s your time, a team member’s time or a freelancer’s time, it takes time and lots of it.
There are a number of automation programs that can make social media more efficient: Hoot Suite, Hubspot, and Wildfire are three of the most popular. However, you don’t want to sacrifice engagement and building relationships for greater efficiency. Even the best automation plans require time spent on interaction with your community.