Straightforward social media plans do not have to cost a lot of money. You can certainly spend a lot of money, but more expensive does not necessarily equate to more successful.
The largest component of any social media plan is time. Whether it’s your time, a team member’s time or a freelancer’s time, it takes time and lots of it.
There are a number of automation programs that can make social media more efficient: Hoot Suite, Hubspot, and Wildfire are three of the most popular. However, you don’t want to sacrifice engagement and building relationships for greater efficiency. Even the best automation plans require time spent on interaction with your community.
If you are one of the many companies that have been holding back from social media, here are the most important rules to optimize your investment of time. Continue readingBuffer Share this:
Right at the outset in the book’s introduction, Kabani points out the primary difficulty marketers have with social media. Their challenge is that they’re trying to apply traditional marketing rules to what essentially is a platform outside their control.
Therein, lies the most important lesson for companies struggling to understand social media marketing. The balance of power has shifted to consumers. By the time you become aware of your prospect, your prospect has already acquired massive amounts of information about you. Through search, social media, and recommendations from friends and colleagues, the consumer researches you and your company before you get a chance to say the first word.
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At TEDx event at Xavier University in May, netTrekker (now Knovation) founder Randy Wilhelm described children's innate curiosity as "living in the question." Kids think they can do anything – even fly. Their imaginations are free to explore any idea that is interesting to them.
However, in public education Wilhelm muses, we have lost our way as "the currency of education is no longer in the question – education currency is in the answer." In fact, we have organized ourselves around a system where success is defined as the highest total of correct answers.
In his talk, Wilhelm explores the idea that we, as adults, are asking the wrong question of our children. Instead of asking, "how intelligent are you?," we should be asking, "how are you intelligent?" Continue readingBuffer Share this:
I'm no different, which is why it's been since late May since my last blog post. I have perfectly good reasons. Most of us do. A family wedding, a funeral, a conference, travel, a summer cold and VOILA!! More than a month has passed without a blog post.
If I were one of my own clients, this is what I'd say: Continue readingBuffer Share this:
When developing a marketing mix for a new campaign, not only do we need to ensure that each channel's tactics complements the others, but they also need to stand on their own to move the prospect forward to the next step in the process.
Our marketing mix should include every available channel that makes sense for the product. We can choose from: direct marketing (including email, phone, print), search marketing, social media marketing, advertising, public relations and mobile marketing.
Different products require a different marketing mix, but no matter what channels we use, each should lead the prospect to the product website which is "brand central." It's there that we get to tell our story in detail and prove our authentic intention to help customers solve their problems. Continue readingBuffer Share this:
Some years ago, I worked for a company that believed that businesses could be effectively managed from behind spreadsheets, and it was all about the numbers. Consequently, not much effort went into building relationships with customers other than responding to minor customer service issues.
Then and now, the idea that you can build a successful business without customer engagement is nonsense.
Sometimes, the easiest thing to do is go meet your customers at conferences and trade shows. That’s where I’m headed today –to the Texas Computer Education Association annual conference or TCEA for short. Continue readingBuffer Share this:
Traditional branding focused on push-out messaging via advertising, marketing and sales. In the traditional model, the publisher or the manufacturer controlled the conversation around the brand.
Here are 3 new rules of branding:
It's relationships not transactions.
The power position has shifted to the customer. Continue readingBuffer Share this: