You Only Get 9 Seconds to Make an Impression (Sally Hogshead video)
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It used to be that you had 1 minute to grab your prospect's attention. Then it dropped to 30 seconds. Now, because of… Continue reading
What exactly IS an attraction strategy?
Now we know that the role of marketing has shifted from broadcast mode to networking mode. We can see this playing out all around us both in publishing and in other industries.
The way we communicate with customers and prospects is now more interactive and multidimensional.
Marketing has shifted from interruption mode (broadcast) to invitational (attraction).
But what does this mean to K-12 marketers in a practical way?
ATTRACTION STRATEGY = INBOUND MARKETING = CONTENT MARKETING
No matter what we call it, this new way to market products and services is about providing value and earning customer loyalty. Continue reading
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New Realities of Email Marketing
For smart marketers, the days of indiscriminate batch and blast emails are long gone.
Today's email list builders are not just interested in building the largest list but are gathering names and segmenting them based on individual preferences, behavior or where the name belongs in the sales cycle. Quality outranks quantity.
Savvy consumers are selective about who they give their email address to, and most often are giving it in return for something they value: a free report, white paper, eBook, discount coupons, etc. Continue reading
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