Branding & Positioning
Your audience includes customers and prospects interacting with your brand across multiple channels: print + digital + social. You need to facilitate and monitor each interaction that customers and prospects have with your brand across these channels. You want to make their experiences consistently engaging, respectful and satisfactory.
You also want to distinctly position your brand against the competition. How do you want customers and prospects to perceive your brand? How do you want them to act? How do you open and maintain multiple channels of communication with them?
We help you identify your unique brand attributes in K-12 or special interest publishing.