Review: ProBlogger – Secrets for Blogging Your Way to a Six Figure Income

First published September 4, 2008

So, why would I recommend a blogging book targeted to those legions of budding entrepreneurs who are convinced they can turn their blog into a money machine to K-12 publishers? Quite simply, because it is one of the best books on blogging by two practitioners who have worked at it longer than almost anyone else. Darren Rowse and Chris Garrett are both rock stars in the online world. They pioneered professional blogging and now make considerable amounts of money from their blogs. However, their primary businesses are client services. Darren hails from Australia and Chris calls the U.K. home, but in the online world, it doesn't matter where they live. They have arguably had as much impact on the business of blogging as any two people in the world.

ProBlogger, the book, is an outgrowth of their writing on their blogs and both are a treasure trove of how-to information for a vast array of blogs. Although their target reader is someone on the same path they've both traveled, there is a tremendous amount of information in this book that applies to any business wanting to create a blog.Sections such as:

  • How to set up your blog
  • Best practices for blog writing
  • Promoting and marketing your blog
  • Secrets of successful blogs
  • Creating something worth reading

The secrets to building blogs that people want to read:

  • Create meaningful content for your readers
  • Be authentic and transparent
  • Invite participation
  • Allow room for conversation

Of course after you've read the book, you'll want to dive into their blogs to learn more from them. Both Darren and Chris are generous in the amount of information they share. Even though they are not focused on K-12 education, they both have learned how to professionalize themselves and their blogs and have many useful practices to share.  Check them out here and here.So, why would I recommend a blogging book targeted to those legions of budding entrepreneurs who are convinced they can turn their blog into a money machine to K-12 publishers? Quite simply, because it is one of the best books on blogging by two practitioners who have worked at it longer than almost anyone else. Darren Rowse and Chris Garrett are both rock stars in the online world. They pioneered professional blogging and now make considerable amounts of money from their blogs. However, their primary businesses are client services. Darren hails from Australia and Chris calls the U.K. home, but in the online world, it doesn't matter where they live. They have arguably had as much impact on the business of blogging as any two people in the world. More...


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