Most marketers in the K-12 education industry have now at least heard the term content marketing. Many educational publishers have been doing content marketing for a long time – telling success stories with their customers as the hero.
Content marketing is fundamentally a way to attract or pull your customers and prospects toward you with great storytelling instead of pushing out traditional sales messages. There are many practitioners in other industries that have blazed the trail like Rebecca Lieb who talks about the difference between advertising and content marketing.
Heidi Cohen shares examples of how to make your content social media worthy so that it’s easily sharable by embracing customer feedback and remaining true to your brand’s core values.
And for those service providers and agencies who are concerned about sharing so much that no one will hire them for their service offerings, Joe Pulizzi founder of the Content Marketing Institute reminds us that it’s okay to give away the secret sauce. His analogy is “having a grocery list doesn’t’ make you a chef.”
These three experts are practicing what they preach by freely sharing what they’ve learned in their content marketing practices.
How will you incorporate their best practices into your content marketing?