3 Reasons to be Hopeful for Better Business in 2012
For me 2011 was a tumultuous year and I am happy to move on. As I thought about why I was more optimistic about 2012, three things came to mind that have nothing to do with whether or not the economy improves (although we all hope it does).
- A fresh perspective. Most of us have had some down time during the holidays, and whenever we spend time away from the day to day, we can examine what we’re doing in new ways. Even if the only change for you is the New Year itself, take this opportunity to evaluate your work for an opportunity to bring a fresh perspective or to try a new strategy or tactic. If you’ve been dreaming of something different, this could be the time to activate that dream.
- Opportunities to be of service. If we regard our businesses as vehicles to be of service to others, it totally changes the energy around what we do. I’m not suggesting that we all work for not-for-profit organizations or stop selling our products and services, but I am suggesting that being of service is a mindset that can change our lives and our businesses
- Being entrepreneurial. If the last few years have taught us anything it is that we can no longer depend on big institutions and traditional companies to provide us jobs and security. Perhaps one of the best outcomes of the recession is that it has expanded the entrepreneurial class – people who have created jobs for themselves. What could be more American than forging our own futures and relying on our own abilities to create?
Whether you own your own business or work in someone else’s, the New Year brings us a perfect opportunity to look at our work lives with different eyes and to change our thinking.
No matter where we sit we can bring fresh ideas and attitudes to our customer relationships and be more entrepreneurial in our thinking and business practices.
If we build our companies around the idea of being of service to our customers, we increase the value they find in our products and services.
In what ways are you optimistic about 2012?