It used to be that you had 1 minute to grab your prospect's attention. Then it dropped to 30 seconds. Now, because of our fractured attention span, it's dropped to only 9 seconds. Obviously this has huge implications for our personal as well as business lives as we build customer relationships.

Via Content Marketing Today Sally Hogshead's video explains the 9 second rule. Grab them fast or lose them. Keynote speaker Sally Hogshead is the author of FASCINATE, teaching audiences how to persuade and captivate in a world with a 9 second attention span.